Banks’s Amber Bitter Rebrand
In July 2016 Banks’s rebranded there famously know Banks’s Bitter to Banks’s Amber Bitter keeping the same unique taste with a whole new look.
The new design projects a younger and more contemporary feel whilst still retaining the core brand values, heritage and signposts of the Banks’s brand. A clean fresh design and new hierarchy highlights the style of beer with AMBER taking priority over bitter. The introduction of the ‘Park Brewery’ logo gives the brand a strong link to its heartland, something which is important to our drinker as this is something they still seek out when purchasing their beer.
Before launch the new design was tested in over 100 pubs along with research taking place in supermarkets up and down the Country. The overall response was extremely positive as people saw the need to modernist the branding, allowing it to compete in today’s market.
Banks’s Amber Bitter is available in cask, keg, bottle and can if you would like any more information please contact us via our ‘Talk to us page’ at www.bankssbeer.co.uk.